Expanding Horizons: How South Korean Cosmetic Giants Can Enter the Indian Market with Transact Bridge as Importer of Record (IOR)
Introduction: The South Korean Beauty Boom
South Korea's cosmetics industry has been making waves globally, celebrated for its innovation, quality, and customer-centric approach. Products from top brands have captivated consumers worldwide with advanced formulations, including anti-aging solutions, natural ingredients, and unique skincare routines. The Korean beauty (K-beauty) trend has grown rapidly in various regions, with South Korea’s cosmetics exports reaching new heights each year. However, many K-beauty leaders have yet to establish their presence in India, a booming market with immense potential.
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